🐾
🐾
🐾
🐾 brand guidelines
dodo &
bum bum
the internet's favorite feline duo — cat content & certified chaos.
visual identity & style guide
01 — the brand
brand essence
who we are and the energy every piece of content, post, and pitch should carry.
purpose
Build a cat entertainment empire — a personality-driven brand that grows a loyal audience and turns it into real revenue through brand partnerships, sponsored content, and affiliate collaborations.
the stars
dodo 😼 — the wise, cautious sidekick. calm, a little scared of everything, big main-character energy.
bum bum 😸 — the chaotic charmer. outgoing, friends with everyone, elite comedic timing.
audience
Cat lovers, the pet industry, social-media natives, and entertainment seekers — millennial & Gen-Z pet owners who don't just watch, they buy.
personality
fun
playful
entertaining
community-driven
a little chaotic
brand promise
authentic, scroll-stopping cat content that pet lovers actually watch — and act on.
02
02 — identity
logo & wordmark
the wordmark is the primary mark. always lowercase, always with the coral ampersand.
stacked lockup
dodo &
bum bum
Used in the hero. Break the line after the ampersand.
construction
- Typeface: Fredoka 700
- Case: all lowercase
- Ampersand always coral (#FF6B5C)
- Optional leading 🐾 paw glyph
do
- Keep it lowercase
- Keep clear space around it (≈ height of one letter)
- Use on cream, white, or the dark ink background
don't
- Capitalize or title-case it
- Recolor the ampersand
- Stretch, condense, or add drop shadows/outlines
03
03 — color
color palette
a warm cream base, deep ink for contrast, and four vibrant pops. coral leads; teal, yellow & purple support.
coral-dark
#EA4E3D
hover / pressed coral
teal-dark
#0FA597
teal text on light
muted
#7A6A5E
body sub-text
border
#F0E2D2
dashed dividers
Instagram gradient
#F58529 → #DD2A7B → #8134AF → #515BD4 · linear 45°
04
04 — type
typography
two Google fonts. Fredoka for personality, Nunito for readability.
Fredoka — display
Aa Bb Cc
Headings, logo, buttons, labels. Weights 500 / 600 / 700. Rounded & friendly.
Nunito — body
Aa Bb Cc
Body copy, sub-text, form fields. Weights 400 / 600 / 700 / 800.
H1 · Fredoka 700 · clamp(2.6rem → 5rem) · line-height 1.05
dodo & bum bum
H2 · Fredoka 700 · clamp(2rem → 3.2rem)
meet the duo
H3 · Fredoka 700 · 1.4rem
sponsored content
Body · Nunito 400/600 · 1.05rem · line-height 1.65
two rescue cats turning naps, zoomies & questionable decisions into the internet's favorite feline content.
Eyebrow / sticker label · Fredoka 600 · 0.72rem · UPPERCASE · tracking 0.08em
cat content & certified chaos
05
05 — components
components
the "sticker" system: thick ink borders, hard offset shadows, rounded corners.
buttons · Fredoka 600 · pill · 2.5px ink border · 4px 4px 0 shadow
follow the chaos →
brands, let's collab
work with us
Hover lifts the button up-left (translate −2,−2) and deepens the shadow to 6px. Press pushes it down to a 1px shadow.
tags / pills
playful
outgoing
calm
Fredoka 600 · 2px ink border · pill. Alternate teal / purple.
eyebrow sticker
the stars
Yellow fill, ink border, rotated −2°, 3px offset shadow.
radius 24px
--radius · cards
radius 14px
--radius-sm · inputs
pill
--radius-pill · buttons/tags
shadows
pop · 6px 6px 0 ink
md · soft
lg · soft
The chunky pop shadow (hard, offset, no blur) is the signature look. Soft shadows are for subtle depth only.
06
06 — voice & tone
how we talk
playful, punny, all-lowercase. talk like a friend who's obsessed with their cats.
the rules
- Lowercase everything — headlines, buttons, body. It's the house style.
- Lean into cat puns — "purr-fect", "join the clowder", "certified chaos".
- Emoji welcome — 🐾 😼 😸 🎬 🤝 used as punctuation, not decoration overload.
- Keep it short & punchy — hooks over paragraphs.
- Stay family-friendly & positive — brand-safe by default.
say this
- follow the chaos →
- let's make something purr-fect
- watch them work 🎬
- two cats. one empire of chaos.
not this
- Follow Us Today!
- Premium Feline Talent Solutions
- View Our Professional Portfolio
- Industry-Leading Pet Content Agency
signature phrases
"cat content & certified chaos" · "the internet's favorite feline duo" · "join the clowder" · "made with 🐟 & chaos"
07
07 — application
channels & layout
where the brand lives, and the spacing rules that hold it together.
social channels
Handle is consistent: @dodobumbumm (double-m). Each platform keeps its native brand color on cards. Website: dodobumbum.com
layout & spacing
- Container max-width 1140px
- Page gutter 1.5rem
- Section padding 5.5rem vertical
- Sections alternate cream / white
- Dark "ink" sections for emphasis (e.g. contact)
signature motifs
- Hard offset "sticker" shadows
- Thick (2.5–3px) ink borders
- Slight rotations (−2°) on labels
- Floating 🐾 paw accents + cursor trail
- Scrolling marquee strip on ink
one-line summary
warm & cream, bold & chunky, lowercase & playful — a sticker-book for cat people.
08